http://www.BusinessVideoMarketingExperts.com 42 Secrets Revealed video marketing, Marketing video,marketing strategies,marketing software,internet advertising,website marketing,seo marketing, Proven Internet Business Strategies
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1. Video Customer Testimonials (Popularity: Moderate | Growth Potential: High)
Nothing is more compelling than seeing and hearing your customer (ideally in their own environment) extol the virtues of your products and services or explaining how you helped them achieve their business goals. These videos usually run from fifteen second snippets to a minute and are typically combined with or used to support other marketing material.
Testimonials are the best kept secret in the business and if used properly can launch your business into the stratosphere virtually overnight. Everyone wants to work with a trusted advisor, and video testimonials of your clients are like rocket fuel for your credibility. We suggest you prepare a basic script to give your client an idea of what to say.
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I love this! You guys are really kicking butt out here and Your Video system is unbelievable for getting linkbacks and basically DOMINATING the search engines. Before working with you, I would spend tons of time submitting videos all over the place and wasting time… Now I have you guys who do this and it allows me to do more value creation and less manual submission work.
Thank you for such a great service,
2. Video Success Stories (Popularity: Moderate | Growth Potential: High)
Similar to a customer testimonial these videos run between one and two minutes and follow an interview format where the person on screen answers questions posed by an interviewer just off-camera. These videos are usually delivered as stand-alone marketing support materials and are often grouped with other customer success stories.
While this is an excellent tool, studies show that videos of just the client can be more effective in winning the business of consumers
3. Video Case Study (Popularity: Low | Growth Potential: Moderate)
A video case study combines customer testimonials with more a more in-depth explanation of how your company’s products and services helped your customer be successful. These case studies usually incorporate two voices – a narrator and the voice of your customer and can run anywhere from two to five minutes. The video structure follows the same “Problem, Solution, Benefit” format found in a printed case study.
Think of a TV Infomercial for an as seen on TV Product-IE The Juicer
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4.
Man-in-the-street Interviews (Popularity: Moderate | Growth Potential: High)
These videos are typically done to promote events and to build buzz around coming events but can also be employed to capture ’spontaneous’ responses to targeted questions that help promote your product or service or to help differentiate the benefits of your brand compared to the real or imagined problems associated with your competitors. Soft drink companies, phone companies, fast food companies often use this format in advertising. Sometimes they are genuine. Sometimes they are completely staged. ‘Authenticity’ is becoming a style…
5. Customer Presentations. (Popularity: Low | Growth Potential: Low)
If one of your customers is presenting at a conference, trade show or event or even in your offices and is talking about your products or services either directly with you or indirectly as part of a larger discussion this may be a perfect opportunity to capture the presentation of video (with permission, of course) to re-purpose on your website and intranet.
